Graphic Design

Why does a web design and development company offer Graphic Design? Simply put… websites also need to look good. We make sure of that.

When designers moved into the online space they seemed to throw all the design principles they had learned out the window. Partly to grab attention, but mainly due to the limited understanding of the technology and what was actually possible. Another reason is the web design industry attracted a lot of programmers and software engineers, whose technical skills where brilliant but they lacked any creativity, balance or composition.

Luckily those days are some what over and the average internet user is accustom to seeing a certain level of professionalism online. The introduction of web standards, CSS and XHTML has allowed us as an industry too mature in a very short amount of time. We can offer quality balanced layouts and a multitude of colour which contributes to a visually rich user experience.

In today’s competitive market your new potential clients will judge a book by its cover and they will shop around at your competitors.

Make sure you are portraying the right message to them from the beginning. Your Corporate Identity and Branding are probably the most important investment you will make in your company and if you cut corners or go for the cheapest quote expect what you pay for.

Sightings are at the fore front of online and offline design trends and invest a large amount of time researching, experimenting and delivering cutting edge design and corporate branding solutions

Our services include but are not limited to:
 
 

• Logo Design

  Sightings Design will consult with you to gain and understanding of your company, its products and unique personality. We will then begin the conceptual design stage which begins with a brainstorming session. We select a few keywords that describe your company and its goals.
  
  Sketching (yes with pencils, a lost technique in the technology age) follows and then we produce three conceptual design drafts digitally which are presented to the client and discussed. Our Designers then armed with this new knowledge return back to the drawing board for a round of up to three revisions, or until the client is happy with the result..
  
  
  
  

• Corporate Stationary & Promotional Materials

  We provide design and printing for your corporate stationary, including your business cards, letterheads, brochures, pamphlets and advertisements. Our designs follow the same process as the logo design, and we work closely with our clients to make sure what we are communicating is exactly what we have decided on communicating.
  
  Sightings will also translate your branding into signage, posters and corporate gifts to ensure that your brand is uniform and to the best possible quality according to your budget and specific needs.