Mobile Address

Sightings entered into the M-commerce game a few years ago, noticing the trend to mobile applications and content delivery. The Mobile Address™ is a complete M-commerce and mobile presence management suite. The Mobile Address is itself an evolution from the Sms Address™ for which Sightings was featured in Succeed Magazine.

Read the article here.

Companies making use of the Mobile address include:

What is a Mobile Address™

Your Mobile Address™ is a convenient way for your customers to find out any information on your company via their mobile phone or mobile device using simple human friendly instructions. In Essence you’re Mobile Address™ your space on the most comprehensive Mobile Search Engine in the world.

Human friendly takes on a whole new role with the Mobile Address™ for example, if you where to type in www.mikrosoft.com into your browser you would not be directed to the correct website. However the Mobile Address™ is SMART unlike its predecessor the Sms Address™ the Mobile Address™ learns. Now lets try the same thing again with a company who has a Mobile Address.

Their Mobile Address is available through 10 protocol combinations, but we will start with the most common protocol, the sms (available to 29 million South Africans.)

Try sending an sms with the word "MASTERCARD" to the number 33003. Next, try sending the word "MARSTER CART" (note the spelling) to the number 33003 - its SMART.

Lets try something else in plain English this time - sms "WHERE IS MASTERCARD?" to 33003 or try this in Zulu "NGANI INAMBA MASTERCARD?". Do you see the difference? Your Mobile Address is human friendly and intuitive enough to help your customers in any language, any time and even when they are being human.

Even more impressive, is if we start using other protocols.

Try this - copy and dial this number +990009369996070067 from your Skype(VOIP) phone and when asked say this: "FAX ME AN APPLICATION FOR MASTERCARD". You will be asked for your fax number and an application form faxed to you within minutes.

Or if you prefer send an email to mastercard@33003.co.za with this in your subject line "EMAIL ME AN APPLICATION FOR MASTERCARD". You should receive your application within seconds.

Permanent Mobile Presence

Building a Mobile Presence for your company is in essence the same as building a brand or a website, you wouldn’t change your brand every three months and you wouldn’t change your company’s web address every three month either. Then why do companies run campaigns on rented short codes, spend hundreds of thousands of Rands to market and promote them only to lose all the awareness when the campaign expires.

What organisations require today is a permanent mobile presence where every awareness Rand spent accrue value for that organisation over time. If a customer engages your mobile content today, she must feel comfortable that she can do so again tomorrow and next month and in 3 years' time.

What is your M-commerce Strategy?

When developing a strategy for your mobile presence it is important to look beyond just a DOT MOBI version of your web site and even beyond the mobile phones browser. The interaction between mobile content and mobile user can occur in a variety of ways, some of which are often more efficient, affordable, or universal than browser-based interaction.

Set-up a consultation with one of Sightings M-commerce consultants today to discuss your Mobile solutions and M-commerce Strategies.

To book a consultation
SMS: book consultation sightings to 33003 (R1.50)

For a complete overview of this technology
SMS: sendmail overview sightings to 33003 (R1.50)

or to register for a Mobile Address™
SMS: sendfax register sightings to 33003 (R1.50)

  Print this Page