Podcasts

A few years ago if you wanted to broadcast information to a group of people large or small you would do so via the airwaves. You needed a huge towers, receivers and massive amounts of money. Now anyone can have their own internet Radio Station or Podcast, even if you are only broadcasting to a handful of people it is still viable.

Wikipedia gives us the following definition of Pocasts:

A podcast is a collection of digital media files which is distributed over the Internet using syndication feeds for playback on portable media players and personal computers. The term, like "radio", can refer either to the content itself or to the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster.

The term "podcast" is a portmanteau of the acronym "Pod" – standing for "Portable on Demand" – and "broadcast". The iPod name was coined with Pod, prefixed with the "i" commonly used by Apple for its products and services. The first podcasting scripts were developed for the iPod (see history of podcasting). These scripts allow podcasts to be automatically transferred to a mobile device after they are downloaded.

Though podcasters' web sites may also offer direct download or streaming of their content, a podcast is distinguished from other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added, using an aggregator or feed reader capable of reading feed formats such as RSS or Atom.
http://en.wikipedia.org

Podcasting for business

Podcasting is an excellent an inexpensive way to communicate with your customer base, it allows you to create lifestyle programs for new potential clients and express the benefits of your products or services. You can interview experts in your industry that your clients may not normally have access to, and share that knowledge and expertise with your clients. Your podcasts can be entertaining and informative, you are your own mini radio station, and you can build up a loyal a regular listenership all the while promoting your company and your products.

Please also bare in mind that the content needs to be well planned and thought out, your clients do not want to sit and listen to an hour long podcast on a subject matter that does not interest them. Sightings will help you plan, record and implement your Companies podcasts.