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Web Design
Having a website for your business is defiantly beneficial, but why?Yes it is your 24hr sales person, an extension of your brand, a way for clients to interact with your company when ever they choose. Everyone has one so you should have one too right?
The answer is yes, however just having a website is no longer enough, in a world where Google delivers an average 91 million searches a day, competition is fierce. You cannot treat your website as an after thought, it is not a nice to have, but as essential as your business plan, marketing and management processes.
Sightings assists businesses and individuals to grow their business and take their strategies online. We approach every website with a clear vision on what needs to be accomplished at each phase of the project from the initial needs analysis, conceptual look and feel, the HCI (Human Computer interaction), core functionality, maintenance and online marketing strategies.
We establish websites with sustainability in mind, they grow as your business grows; consider us as your online business partner.
The Process
Your websites’ design will always begin with a consultation from one of our Business Development Managers either in person at our offices, telephonically or at the clients premises. This first consultation is always free of charge and allows us to do complete needs analysis of the scope of work required.Once the initial needs analysis has been completed, The Sightings Business Development Manager will provide the client with a proposal based on the findings of the initial consultation. Upon acceptance of the proposal Sightings will provide the client with a formal quotation.
When the client decides to proceed with the project, we will collect a deposit and schedule the work into our Production Schedule. We will then enter into the conceptual design stage whereby we will provide the client with three draft designs, to choose from. The client is allowed two revisions on the initial concept draft designs.
Once a final decision is made by both Sightings and the client, we will begin the coding. The pre-launch site will be uploaded to a non-public domain and the client will receive client login details, whereby he can view the website and its progress at all stage during the projects development.
In order to achieve true internet marketing success we have developed a cocktail of procedures. However we have realised that in reality these procedures need the room to change and adapt as a website or website application matures. It is for this reason that we have adapted SCRUM as our methodology.
SCRUM is really about common sense, we do not use a cook book approach to our work as we know that defined processes do not apply to our industry in most cases. We rather approach every project with the “Do what it takes” development process, we accept that the development process is unpredictable; our processes therefore are chaos tolerant.
We expect the unpredictable and we allow for flexible responses, we manage this however with stringent controls and milestones, including daily SCRUM meetings with our team
Once the site is ready to launch and the client is 100% happy with the project we will invoice the balance and upon proof of payment, launch the site onto the client’s domain.

